kelly cabaniss ~copywriter~
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SunnyD


SunnyD

It’s 1999. You’re rushing home to watch TRL. Your puka shell necklace and frosted tips are blowing in the wind. What a time to be alive. We remember SunnyD from this comical era, but now a whole new generation of kids has no idea what it is. They’re internet and social media connoisseurs that talk in emojis and GIFs. They don’t have time for some outdated drink next to “the purple stuff” in the fridge. It's time for this '90s superstar to make a comeback.

To capture the freethinking minds of Gen Z, SunnyD needed to do something boldly original. Filmed with a team of uniquely talented teens, and edited to the contagious beats of DJ Kass (the artist behind the viral hit Scooby Doo Pa Pa), we created a video that short attention-spanned teens didn’t want to skip.

Crank up the volume. Best served loud 🔊

Drink to your own beat 


BROADCAST

 

Go Behind the Scenes

 

Turning It Up on Social

To further connect SunnyD with Gen Z, we created a colorful content series. The cast's genuine spirit of originality came through during unscripted taste tests, their personal musing on originality, and even a robot versus humans dance battle.

 

 

Made at Terri & Sandy