Pandora is perfect for occasions where you don't want to pick specific songs or playlists, you just want music to play. Pandora's new Music Monsters are personified mashups of the many genres, artists, and tracks that exist in one Pandora station. Generate one based on your music taste to act as your own personal DJ. Your monsters control the AUX cord, giving you a curated, hands-free listening experience. Find your monster and release the music.
A NEW BRAND EXPERIENCE: FINDING YOUR MONSTER
Pick a favorite Pandora station, 3 genres/artists, or use the randomizer. Each combination has a unique personality, just like each Pandora station has its own tone and feel.
After creating a music monster, easily share it with friends.
Sync your monster with a friend's monster to have collaborative stations.
Leading up to the release of the new app, social ads run to create hype. An interactive version taps into the phone's gyroscope. Moving the phone shakes the box around, and a mashup of music plays from within.
PANDORA'S BOX POP UPS
Large boxes are placed around the country in high foot traffic areas, such as Venice Beach and Union Station, with instructions to shake it. When the box is shaken, it rumbles and a mashup of music plays. On the release date, the Pandora's Box Pop Ups are replaced with interactive screens. You can create your own music monster and dance with it.
POST-RELEASE SOCIAL ADS
Once the app has launched, new ads appear on social media.
IN-TRANSIT SUBWAY ADS
PANDORA MUSIC FESTIVAL STAGE
Connect your phone to the Pandora stage to have a dance party with the monsters.
MERCHANDISE: MONSTER SPEAKERS
The most popular music monsters can be purchased as bluetooth speakers with voice assistant integration, giving users a completely hands-free listening experience.