PANDORA RADIO

Pandora is perfect for occasions where you don't want to pick specific songs or playlists, you just want music to play. Pandora's new Music Monsters are personified mashups of the many genres, artists, and tracks that exist in one Pandora station. Generate one based on your music taste to act as your own personal DJ. Your monsters control the AUX cord, giving you a curated, hands-free listening experience. Find your monster and release the music.

 

A NEW BRAND EXPERIENCE: FINDING YOUR MONSTER

Pick a favorite Pandora station, 3 genres/artists, or use the randomizer. Each combination has a unique personality, just like each Pandora station has its own tone and feel.
 

CREATE YOUR MONSTER

Users access the new monster generator feature from the home screen.

MONSTER GENERATOR

Users can create monsters based on a favorite curated station, or by selecting three genres, artists, or tracks.

VOICE-ACCESS INTEGRATION

Control Pandora by speaking to the monster via wireless assistant integration.

 

SOCIAL INTERACTION

After creating a music monster, easily share it with friends.

 

PARTY MODE

Sync your monster with a friend's monster to have collaborative stations.

 

LAUNCH CAMPAIGN

Leading up to the release of the new app, social ads run to create hype. An interactive version taps into the phone's gyroscope. Moving the phone shakes the box around, and a mashup of music plays from within.

 

PANDORA'S BOX POP UPS

Large boxes are placed around the country in high foot traffic areas, such as Venice Beach and Union Station, with instructions to shake it. When the box is shaken, it rumbles and a mashup of music plays. On the release date, the Pandora's Box Pop Ups are replaced with interactive screens. You can create your own music monster and dance with it.

 

POST-RELEASE SOCIAL ADS

Once the app has launched, new ads appear on social media.

 

IN-TRANSIT SUBWAY ADS

 

PANDORA MUSIC FESTIVAL STAGE

Connect your phone to the Pandora stage to have a dance party with the monsters.

 

MERCHANDISE: MONSTER SPEAKERS

The most popular music monsters can be purchased as bluetooth speakers with voice assistant integration, giving users a completely hands-free listening experience.

 

Art Director: Chris Lumain
Strategist: Katherine Gannon
Experience Designer: Xia Du