In a world overrun with streaming services, Pandora needs to own what it’s good at — perfectly curating a hands-off listening experience. When using Pandora, you don’t have to spend a bunch of time searching for songs. The kind of music you want to hear simply plays. Introducing, Pandora Music Monsters. Your friend with the aux cord that knows what you want to hear.
Release the music
CREATING A NEW BRAND EXPERIENCE
Pandora Music Monsters are personified mashups of the different genres, artists, and tracks that exist in a single station. Each listener generates a Music Monster to act as their own personal DJ - to take control and continue to play the music they love.
Creating YOUR music MONSTER
Enable the new feature in the app to create your own personal DJ.
Users can easily show off Music Monsters and stations with friends.
Bring together a group of monsters to create a mashup station with your friends. Simply add friends' accounts onto one Pandora Party Mode group and let the Music Monsters release the music.
Social ads run to create hype - an interactive version taps into the user's phone gyroscope. Moving the phone shakes the box around eliciting a mashup of music from within.
PANDORA’s box pop-ups
Boxes are placed around the country and initially mimic the movement and sound of the interactive ads. On the release date, the boxes open to reveal interactive screens that display the new Music Monster feature.
After the release date, social ads drive viewers to create their own Music Monsters.
Where do people listen to music? On their commute.
Music FESTIVAL STAGE
A side-stage at music festivals allows users to connect their Pandora accounts to the screen to have a dance party with their Music Monsters.
MERCHANDISE: MONSTER SPEAKERS
Finally, the most popular Music Monsters can be purchased as bluetooth speakers with the same voice assistant integration, giving users a completely hands-free and customized music experience.