kelly cabaniss ~copywriter~
cover.png

Pandora


Pandora Radio

In a world overrun with streaming services, Pandora needs to own what it’s good at — perfectly curating a hands-off listening experience. When using Pandora, you don’t have to spend a bunch of time searching for songs. The kind of music you want to hear simply plays. Introducing, Pandora Music Monsters. Your friend with the aux cord that knows what you want to hear.

Release the music


CREATING A NEW BRAND EXPERIENCE

Pandora Music Monsters are personified mashups of the different genres, artists, and tracks that exist in a single station. Each listener generates a Music Monster to act as their own personal DJ - to take control and continue to play the music they love.

 

Creating YOUR music MONSTER

Enable the new feature in the app to create your own personal DJ.


CREATE YOUR MONSTER
Users access the new monster generator feature from the home screen.


MONSTER GENERATOR
Users can create monsters based on a favorite curated station, or by selecting three genres, artists, or tracks.


VOICE-ACCESS INTEGRATION

Once they have their monster, users can control Pandora by speaking to their monster via wireless assistant integration.

 

SOCIAL INTERACTIONS

Users can easily show off Music Monsters and stations with friends.

 

PARTY MODE

Bring together a group of monsters to create a mashup station with your friends. Simply add friends' accounts onto one Pandora Party Mode group and let the Music Monsters release the music. 

 

Pre-Release Social

Social ads run to create hype - an interactive version taps into the user's phone gyroscope. Moving the phone shakes the box around eliciting a mashup of music from within.

 

PANDORA’s box pop-ups

Boxes are placed around the country and initially mimic the movement and sound of the interactive ads. On the release date, the boxes open to reveal interactive screens that display the new Music Monster feature.

PRE-RELEASE
Boxes shake and make strange mashup music sounds.

POST-RELEASE
The boxes are replaced with interactive screens where people can create their own Music Monsters.

 

Post-Release Social

After the release date, social ads drive viewers to create their own Music Monsters.

 

In-Transit Print

Where do people listen to music? On their commute.

 

Music FESTIVAL STAGE

A side-stage at music festivals allows users to connect their Pandora accounts to the screen to have a dance party with their Music Monsters.

 

MERCHANDISE: MONSTER SPEAKERS

Finally, the most popular Music Monsters can be purchased as bluetooth speakers with the same voice assistant integration, giving users a completely hands-free and customized music experience.

 

Made at VCU Brandcenter with Chris Lumain (AD), Xia Du (XD), Katherine Gannon (ST)