kelly cabaniss ~copywriter~

Hydro Flask

Hydro Flask | Refreshingly long-lasting

Hydro Flasks keep drinks hot for 6 hours and cold for 24 hours. A lot can happen in that amount of time. Thanks to superior vacuum insulated stainless steel, every sip tastes as it should.




Sampling Carts

To show off how refreshingly long-lasting Hydro Flasks are, cyclists ride around the city offering free samples. A timer keeps track of how long the drinks have been on the road.


Hydro 5K

Hydro Flask will sponsor a 5K, handing out growlers of beer at the finish line.

Banner headline:
When this beer was poured, you were still at the starting line.
Banner body copy:
Would you believe us if we told you it tastes just as great now as it did then? Go ahead, see for yourself. You deserve it. 


Long road trips are exactly when you want your drinks to be refreshingly long-lasting.


VCU Brandcenter spec work
Art Director: Jansen Yoder